Nexus Knowledge & global Business Strategy

‘Chakra Mandala’: click/tap the image to enlarge it


This page presents a graphical overview of the range of activities undertaken by Nexus Knowledge over many years, most of which have been designed and delivered by Colin Edward Egan in association with long-term clients from the university and corporate sectors. All of the engagements have had an international outlook, hence the alignment of Nexus Knowledge with Global Business Strategy.

Two of the ‘Major Projects’, The IBM Marketing University and the BP Sales and Marketing Academy, were implemented by Colin and his early mentor and abiding collaborator, the late Professor David Shipley of Trinity College Dublin, The University of Dublin, Ireland. David was an outstanding teacher of ‘students’ with business experience, ranging from sales managers attending basic training courses at the Chartered Institute of Marketing to senior executives from BP and IBM participating in leadership and executive development programmes.

Nexus Knowledge philosophy
The ‘Chakra Mandala’ motif represents the Nexus Knowledge vision of enabling the successful delivery of global business strategies via the education and development of executives and managers responsible for their implementation. This is wholly consistent with the stated philosophy of Outside Fortress Europe: Strategies for the Global Market:

This is a book with an attitude which acknowledges scholarly debate, but which expresses its own opinion, particularly regarding what is possible for companies to achieve despite the naysayers who claim otherwise. It is aimed at smart managers who want to create and run Intelligent Companies. It reflects a desire for positive organizational and personal change and it emphasises that there is no need to draw a distinction between academic theory and business practice: one begets the other and positive transformation is indeed achievable through effective leadership, management development, operational excellence and employee engagement. And strategic clarity…

The first category of Nexus Knowledge engagements listed on this page focuses on one course: Global Business Strategies (GBS). First developed at Warwick Business School, University of Warwick, in 1991 as an amalgam of international business and strategic management courses, it has recently been translated in full into Chinese and delivered by Colin with simultaneous interpretation to executives attending a Masters Programme at the Hong Kong University of Science and Technology (HKUST) Business School.


Global Business Strategy

Hong Kong University of Science and Technology (HKUST) Business School Executive MBA Program
Elective: Global Business Strategies (taught with simultaneous interpretation).

Please tap/click the image above for comprehensive details of this course


In-Company Universities and Academies

IBM Marketing University
Chartered Institute of Marketing (CIM) Advanced Certificate in Marketing Program
Delivered worldwide between 1994-2002.


BP R&M (Downstream) Sales & Marketing Academy
Marketing Excellence Programme, built upon the curriculum of the CIM Advanced Certificate in Marketing
Delivered worldwide to participants from all downstream business units.


Customized Workshops

BP E&P (Upstream) Internal Marketing Programme
Strategic Marketing Workshop for serving internal customers
Delivered worldwide to executives and managers from upstream technology units.


Philips Consumer Electronics
ASPAC Trade Marketing Workshop
Delivered across major countries of the Asia Pacific region. ‘Train the trainer’ method used. Workshop content and templates etc. translated into Chinese, Korean and Japanese.


Customised Executive Development Programmes

IEDC Customised Executive Programs
AstraZeneca Moscow: Customers & Markets
Core module of regional leadership academy program.


YKK Cross-functional Marketing Excellence Programme
Iberia: Delivered with simultaneous Spanish interpretation.


MasterClasses & Seminars

SKOLKOVO: Moscow School of Management
Executives & Entrepreneurs MasterClass (delivered with simultaneous Russian interpretation):
Strategic marketing for profitable growth.


Bosch Communications Systems
Value-driven marketing seminar/workshop.


Online Executive MBA Program

Monaco Executive MBA: Online Module
Executive MBA: Marketing Strategy & Management
Delivered to participants in locations including Moscow, Monaco, USA and Germany.


MSc and Executive MBA Core Courses

Warwick Business School Masters’ Programmes
MSc Marketing and Strategy
Issues in Marketing: Theory & Practice
Achieved ‘Warwick Business School Outstanding MSc Teacher Award’.


Rotterdam School of Management, Erasmus University, Netherlands
Marketing Management.


Executive MBA Electives

Warwick Business School MBA Programmes
Executive (Modular) MBA Elective: International Marketing
Achieved ‘Warwick Business School Outstanding MBA Teacher Award’ on four occasions.


Danube Business School, University of Krems, Austria
Professional MBA Elective: Product and Brand Management.


Warwick Business School MBA Programmes
Executive (Modular) MBA Elective: Integrated Marketing Communications
Achieved ‘Warwick Business School Outstanding MBA Teacher Award’.


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 All content © Colin Edward Egan, 2019